08-09-2007, 04:40 AM
Quote:
Intel issues apologies for racial insensitivity in its recently pulled new product ad
Posted | August 06, 2007 06:47 AM
Intel, the computer chip maker, has been forced to apologize for an advertisement which has been widely criticized as racist. The ad, which was for a new generation of micro-processors, showed six black sprinters crouched in the start position in front a white man wearing a shirt and chinos in an office.
Above the image was a slogan which read: "Multiply computer performance and maximize the power of your employees."
Blogs were quick to spot the connotation of a white master surveying a group of black workers apparently bowed at his feet.
In a statement on its website, Intel said: "We made a bad mistake. I know why and how, but that simply doesn't make it better.
Posted | August 06, 2007 06:47 AM
Intel, the computer chip maker, has been forced to apologize for an advertisement which has been widely criticized as racist. The ad, which was for a new generation of micro-processors, showed six black sprinters crouched in the start position in front a white man wearing a shirt and chinos in an office.
Above the image was a slogan which read: "Multiply computer performance and maximize the power of your employees."
Blogs were quick to spot the connotation of a white master surveying a group of black workers apparently bowed at his feet.
In a statement on its website, Intel said: "We made a bad mistake. I know why and how, but that simply doesn't make it better.
http://www.dvrepublic.org/story.php?n=977&x=3
To me it seems that the actual apology has gathered more interest than the ad itself.